PR Associate
Description:
The Silvon Software marketing team is seeking a PR Associate who is a great
communicator, both in speech and in writing, and with proven experience in
building media relationships. An inclination to learn and be excited
by the software industry (and industries with which Silvon does business) is
a must. This is an exciting opportunity for a multi-tasking individual
to put his or her high energy, excellent organizational skills, creative thinking
abilities, and strong communication skills to work in generating quality media
exposure for Silvon and its products!
Principal Duties and Responsibilities:
- Develop and maintain media relations in the U.S. and Europe with manufacturing
trade and industry press
- Develop media materials to support goals including: press releases, media
bulletins, pitches, backgrounders, product overviews, executive expert
sheets, etc.
- Research and develop customer case studies / success stories based on
interviews with select Silvon clients
- Coordinate and produce both audio and video reference segments based
on customer interviews
- Generate proactive story ideas/topic angles; identify appropriate targets
and pitches
- Respond in a timely manner to incoming media requests for interviews,
images, product information, etc.
- Research editorial calendars and develop comprehensive yearly calendars
for target media outlets
- Draft articles as needed for internal and external newsletters
- Provide event planning and execution support as needed for Silvon’s
annual users conference
- Help merchandise the company’s PR successes both internally and externally
to create excitement for our products and solutions
Requirements
- Two to four years related work experience either at an agency or for
a manufacturing or high tech company.
- Demonstrated experience in developing and managing media relationships
to achieve coverage goals.
- Highly organized, flexible and pro-active with excellent attention to
detail on simultaneous projects.
- Excellent writing and communications skills.
- Bachelor's degree in Public Relations, Communications or Journalism.
- Experience in the manufacturing and/or high tech industries considered
an asset.
Apply here
