Learn how successful demand-driven companies are approaching the demand forecasting process! During this session, we’ll cover some forecasting essentials, help you better understand demand influences and their effects, explore various methods for using downstream data to improve the demand planning process, and discuss the key elements of a continuous forecast improvement plan. In addition, we will share some best practices in generating baseline forecasts and leveraging analytics to measure forecast accuracy, improve forecasts over time, and better manage requirements related to manufacturing, inventory control and customer service.