Westmont, Illinois - February 11, 2002 - For the second consecutive year, executives and analysts surveyed by Consumer Goods Technology magazine have named Silvon Software to the "CGT Elite 100." Voters also ranked Silvon's marketing performance management analytic application among the world's top-three solutions for trade promotion management.
"Receiving high marks from the 'CGT Elite 100' for our marketing performance management solution is particularly gratifying to us," said Mike Hennel, president and CEO of Silvon. "For years, we have been helping consumer goods businesses worldwide to better analyze and manage performance in strategic areas throughout their businesses. Marketing is, no doubt, a critical area for the consumer goods industry and we're honored that our solution has been recognized for the value it brings to companies in helping them more effectively manage their trade funds, promotions and other marketing-related programs."
The Silvon Stratum™ Marketing Performance Management (MKM) module is one of seven analytic modules for enterprise performance management within the Silvon Stratum product suite. Stratum MKM includes functionality for measuring category performance, assessing marketing program effectiveness and managing trade funds and promotions through systematic, accurate tracking of where funds and promotional monies are allocated, how they are spent, and how effective they are in promoting product turnover.
The CGT Elite 100 is sponsored by Consumer Goods Technology magazine and supervised by Survey.com, which administered the survey to nearly 200 consumer goods executives and industry analysts.
About Silvon Software
Founded in 1987 and headquartered in Westmont (Chicago), Illinois, Silvon Software is a global provider of business performance management analytic applications for manufacturing, wholesale distribution and retail enterprise
The Silvon Stratum suite of analytic applications features completely integrated modules for analyzing and managing performance in the areas of Sales, Marketing, CRM, Manufacturing, Procurement, e-Business, and Finance supported by hundreds of pre-built, best-of-breed analytical views and reports based on supply chain-specific business models.
Silvon's analytic applications run on the IBM AS/400, Windows NT and Unix platforms. Silvon provides professional services and global support along with a network of OEMs, value-added resellers and independent distributors. The company's products are currently installed in more than 1,400 sites worldwide.
Pat Hennel
Silvon Software, Inc.
Phone: 630-655-3313
pat.hennel@silvon.com
Tim Boivin
TechImage (for Silvon Software)
Phone: 847-279-0022 (x229
tim.boivin@techimage.com