Westmont, Illinois – March 14, 2000 – Silvon Software, Inc. today announced the availability of Trade Funds Management & Promotional Planning, a business solution designed to help manufacturing, distribution and retail organizations analyze and manage trade funds and promotional campaigns. The new offering is the second to be added recently by Silvon to its suite of Business Intelligence analytic applications for supply chain businesses. Last week, the company unveiled a Category Management solution targeted to Food and Consumer Packaged Goods (CPG) organizations under the CategoryManager trademark.
"Silvon Trade Funds Management & Promotional Planning is designed for companies that use funds to promote product turnover and increase sales but have difficulty in determining how the funds are applied, where they are spent, how they are accounted for, and how effective they are in successfully promoting products and sales," said John H. Hughes, Silvon's Senior Vice President of Sales & Marketing. "This application is yet another solution that melds Silvon's 12 years of supply chain expertise with the real-world data analysis requirements of our customers."
Silvon Trade Funds Management & Promotional Planning provides both maintenance and analysis capabilities. The maintenance capability allows users to create Funds and Commitments directly or to import the information from applications such as Excel®. Actual Spend information is typically imported from an ERP system using transactions from accounts receivable, accounts payable, general ledger, invoice history, purchasing or customer order entry. The analysis function then lets users see at a glance their commitment allocations, planned versus actual spending, and the effectiveness of their trade promotions. Based on this analysis, trade funds programs can be addressed on a proactive, real-time basis.
Silvon Trade Funds Management & Promotional Planning runs on the IBM AS/400 and Microsoft NT platforms. The product license fee starts at $50,000 and requires the Silvon DataTracker data warehousing and analytical processing application platform.
About Silvon
Since 1987, Westmont, Illinois-based Silvon Software has focused on business
intelligence software solutions for manufacturing, wholesale distribution and
retail organizations. Silvon solutions are predicated on the fact that better
business understanding will empower the move toward an optimized Supply Chain
organization. Silvon clients benefit from improving business practices and profitability
by leveraging analytic information on customer, supplier, and operational profitability
measurement. The company’s products are driven by the Silvon DataTracker
application foundation, which stores and maintains large volumes of data in an
efficient, highly scalable format for enterprise-wide access, navigation and OLAP
analysis by business users and decision makers. Silvon DataTracker is currently
installed in more than 1,200 sites worldwide and supported by a network of OEMs,
value-added resellers and independent distributors. For more information about
Silvon and Trade Funds Management & Promotional Planning, visit www.silvon.com.
Patricia Hennel
Silvon Software, Inc.
630/655-3313
pat.hennel@silvon.com