Silvon Software Announces Business Intelligence Seminar Series

"Information Profitability: When, Where & How To Make Gains With Your Business Data"

WESTMONT, Ill.--Aug. 3, 1998--Silvon Software, Inc., a leading provider of application data mart solutions for analytic applications, announced today the "Information Profitability: When, Where & How To Make Gains With Your Business Data" seminar series, which takes place this fall in nine U.S. markets, and in UK and Australia.

The seminar series will address what stages corporate information is most profitable, how businesses can ensure that core data is up-to-date when they need it, the best ways for getting the right information into the hands of empowered end-users, and proven solutions for helping enterprises achieve information profitability. In addition, candid presentations by local executives will cover the information challenges they faced, solutions they selected and measurable gains from these implementations.

"Understanding the lifecycle of your business data and when it's most profitable to use is pivotal in today's global market as companies strive to increase customer profitability, product profitability and more," said Tom Redd, Silvon V.P. of Marketing. "The Information Profitability seminar series is designed to show executives how they can empower their knowledge workers most effectively through application data mart systems that are fast and efficient to deploy. Plus, this seminar program will offer a number of examples of how executives can extend the power of data mart-based analytic applications to other areas within the enterprise. "

Sales, marketing, finance and information systems executives are invited to attend this free seminar, which will be run from 8:30 to 11:30 a.m. and include continental breakfast. For more information or to register, visit Silvon's Web site at www.silvon.com/seminar or call (800) 874-5866. All registered attendees will be entered into a drawing to receive a free 3COM PalmIII Connected Organizer.

About Silvon Software

Silvon Software is a global Application **Data Mart** (ADM) solution provider headquartered in the western Chicago suburb of Westmont, Illinois. For the past 10 years Silvon has been delivering multi-platform business intelligence ADMs for the industrial supply chain segment, including manufacturing (discrete and process), wholesale/distribution and retail.

Silvon has strategic alliances with industry leaders such as IBM, Microsoft, JDA Software, Acacia Technologies (div. Computer Associates), MAPICS, Marcam Corporation and Orcom Systems to deliver high performance, industry-specific application data marts that leverage core transaction system investments and increase ROI. The company's DataTracker data mart suite is currently installed in more than 900 sites worldwide and supported by a network of OEMs, value-added resellers and independent distributors. More information about Silvon is available by calling 1-800-874- 5866 or via the Company's home page on the Internet at www.silvon.com.

U.S. Seminar Schedule:

DATE

MARKET

LOCATION

Sept 15

Atlanta

2475 North Winds Parkway
Conference Center
Alpharetta, GA

Sept 17

Boston

Sheraton Framingham Hotel
1657 Worcester Road
Framingham, MA

Sept 22

Dallas

Dallas Marriott Quorum
14901 Dallas Parkway
Dallas, TX

Oct 1

Philadelphia

Sheraton Valley Forge
1160 First Avenue
King of Prussia, PA

Oct 6

Chicago

Chicago O'Hare Marriott
8535 W. Higgins Road
Chicago, IL

Oct 8

San Jose

Il Fornaio at the Hyatt Sainte Claire
302 S. Market Street
San Jose, CA

Oct 13

Minneapolis

Sheraton Inn Airport
2500 E. 79th Street
Bloomington, MN

Oct 15

Cleveland

Harley Hotel of Cleveland South
5300 Rockside Road
Independence, OH

Oct 20

St. Louis

Hyatt Regency St. Louis @ Union Station
One St. Louis Union Station
St. Louis, MO