WESTMONT, Ill. -- January 6, 1999 -- Silvon Software, Inc. today announced that it has chosen Walt & Company Communications, one of Silicon Valley’s leading independent public relations firms, to develop and implement a comprehensive public relations program designed to raise Silvon’s visibility and solidify its market leadership position in data mart and analytic applications.
"Silvon is currently pursuing an aggressive, strategic marketing program to position itself as a leader in the data mart and analytical applications market. We feel strongly that Walt & Company is part of that successful equation," stated Tom Redd, vice president of marketing, Silvon Software. "They have the strategic, tactical experience and know-how to promote our technology excellence and leverage our current customer relationships to heighten awareness among future customers."
Walt & Company provides strategic communications services to technology-focused companies. Its clientele consists of industry leaders in markets, including Epson America, Hitachi Data Systems, Kingston and Phoenix Technologies, focused on the areas of consumer electronics, computer systems and software, data communications, the Internet, semiconductors and telecommunications.
Silvon Software is a global supply chain-focused business intelligence solutions provider headquartered in the western Chicago suburb of Westmont, Illinois. For the past 10 years Silvon has been delivering multi-platform analytic applications to enterprises within the manufacturing, wholesale/distribution and retail industry segments. These applications are driven by the Silvon DataTracker application foundation, which stores and maintains large volumes of data in an efficient, highly scalable format for enterprise-wide access and viewing by business users and decision makers. Silvon DataTracker is currently installed in more than 1,000 sites worldwide and supported by a network of OEMs, value-added resellers and independent distributors.