Search Results for: "marketing"

June 30, 2015

Driving Category Management with Sales & Marketing Analytics

Category Management is a function that helps suppliers develop a category purchase marketing strategy for an individual retail account that best meets…

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June 10, 2014

3 Ways Business Intelligence Can Improve Your Sales and Marketing Efforts

With today’s business intelligence dashboards, end users in every department of the organization have a more effective means of gaining greater insight…

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September 28, 2023

4 Factors Fueling the Growth of Modern Data Hubs for Business Reporting

As the volume of data and requirements for gaining access to it continue to skyrocket, it is becoming vital for organizations to…

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September 26, 2023

Cascading KPIs To Drive Business Performance

The practice of “cascading” KPIs aligns strategic objectives with business unit targets and performance measurements to drive positive results. This involves linking…

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April 18, 2023

How to Define a Performance Measurement Strategy

While clearly important in today’s constantly changing business environment, so many companies continue to struggle with how to measure and improve their…

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January 25, 2023

18 Ways to Get SALES Involved in Demand Planning

Collaboration between Sales and Operations professionals in the demand planning process is critical if you want to achieve better delivery rates, higher…

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June 29, 2022

Why Fortify Spreadsheets with a Data Hub & Analytics Strategy? – Part 2

Accurate data that can be analyzed on its own and with other data for comparative or more detailed evaluation is achievable when…

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Why Fortify Spreadsheets with a Data Hub & Analytics Strategy? – Part 1

Spreadsheet apps like Microsoft Excel are very capable tools for handling general data analysis, creating data visualizations, and developing budget scenarios. But…

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May 24, 2022

How Manufacturers Are Capitalizing On Sales Metrics & KPIs

In today’s dynamic business environment, a well-designed sales analytics program can easily become a competitive advantage for manufacturers by allowing them to…

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April 29, 2022

32 KPIs That Drive Inventory Optimization

Inventory can be a manufacturer’s most important asset. Too little of it when and where it’s needed can create unhappy customers. But…

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