Search Results for: "marketing"
Driving Category Management with Sales & Marketing Analytics
Category Management is a function that helps suppliers develop a category purchase marketing strategy for an individual retail account that best meets…
3 Ways Business Intelligence Can Improve Your Sales and Marketing Efforts
With today’s business intelligence dashboards, end users in every department of the organization have a more effective means of gaining greater insight…
4 Factors Fueling the Growth of Modern Data Hubs for Business Reporting
As the volume of data and requirements for gaining access to it continue to skyrocket, it is becoming vital for organizations to…
Cascading KPIs To Drive Business Performance
The practice of “cascading” KPIs aligns strategic objectives with business unit targets and performance measurements to drive positive results. This involves linking…
How to Define a Performance Measurement Strategy
While clearly important in today’s constantly changing business environment, so many companies continue to struggle with how to measure and improve their…
18 Ways to Get SALES Involved in Demand Planning
Collaboration between Sales and Operations professionals in the demand planning process is critical if you want to achieve better delivery rates, higher…
Why Fortify Spreadsheets with a Data Hub & Analytics Strategy? – Part 2
Accurate data that can be analyzed on its own and with other data for comparative or more detailed evaluation is achievable when…
Why Fortify Spreadsheets with a Data Hub & Analytics Strategy? – Part 1
Spreadsheet apps like Microsoft Excel are very capable tools for handling general data analysis, creating data visualizations, and developing budget scenarios. But…
How Manufacturers Are Capitalizing On Sales Metrics & KPIs
In today’s dynamic business environment, a well-designed sales analytics program can easily become a competitive advantage for manufacturers by allowing them to…
32 KPIs That Drive Inventory Optimization
Inventory can be a manufacturer’s most important asset. Too little of it when and where it’s needed can create unhappy customers. But…