29 Search Results for marketing
Driving Category Management with Sales & Marketing Analytics
June 30, 2015 8:00 am Leave your thoughtsCategory Management is a function that helps suppliers develop a category purchase marketing strategy for an individual retail account that... View Article
3 Ways Business Intelligence Can Improve Your Sales and Marketing Efforts
June 10, 2014 8:30 am Leave your thoughtsWith today’s business intelligence dashboards, end users in every department of the organization have a more effective means of gaining... View Article
Important BI Trends in 2016
April 14, 2016 1:35 pm Leave your thoughtsBusiness intelligence is continually changing, and this means that the role that BI plays within larger enterprises and even small... View Article
The Importance of Providing BI for All Types of Users
March 31, 2016 1:32 pm Leave your thoughtsProviding BI for all types of users is critical, especially for small to medium-sized businesses. With today’s solutions, BI is... View Article
CFOs: Taking Charge with Analytics
March 31, 2015 3:47 pm Leave your thoughtsSo much has been written about the promise of business analytics to analyze data for competitive advantage. But, who should... View Article
Good Visibility Drives Enterprise Performance
March 17, 2015 8:00 am Leave your thoughtsThere is an old cliché that says “If you can’t measure it, you can’t manage it.” While that is certainly... View Article
Why We Struggle To Optimize Inventory
December 17, 2014 8:00 am Leave your thoughtsOptimization is defined as making the “best” of anything. The true meaning is in defining what is the “best.” In... View Article
Why Have a Supply Chain Information Repository?
November 18, 2014 8:00 am Leave your thoughtsBig data and corporate data warehouses have been expanding exponentially with information that’s not exactly a benefit to the operations... View Article
5 Steps To Bringing Operational Analytics Online
October 28, 2014 8:00 am Leave your thoughtsThere is an increasing emphasis on leveraging operational analytics throughout the enterprise, but some businesses can end up less than... View Article
Using Analytics to “Trade Up” on Promotional Programs
September 30, 2014 8:00 am Leave your thoughtsMarketing professionals are finding more and more creative ways to use trade funds and promotions to increase product turnover and... View Article