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Understanding Your Customers with Business Intelligence

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Understanding Your Customers with Business IntelligenceThe amount of data companies can collect about their customer base is staggering. No longer limited to basic demographic information such as age, gender, and location, enterprises can now easily track and monitor past purchases, spending patterns, changes in demand, the influence of marketing initiatives and more. And while collecting and housing all of that data is a good start, enterprises won’t get any value from all that information unless they can effectively review, organize, and pull insights from it to get a better understanding of their customer base.

Business intelligence can help companies better understand, predict and influence the behavior of their customers by providing clear insights into how their existing customers think, act, and spend using that collection of Big Data. With a better understanding of their customers’ needs, wants, and behavior enterprises are in a better position to serve them and increase profit from existing customers, as well as pull in more targeted new customers. View Article…

Dashboards Give Executives the Green Light for Business Visibility

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Dashboards give executives the green light  for business visibilityA major challenge facing manufacturers and distributors today is the linking of key metrics across the enterprise to gain greater visibility into business performance.  And that’s why many of them are now turning to executive dashboards.

Executive dashboards assist upper-level management in directing and managing business growth and performance by providing a snapshot of current conditions and early warnings for potential issues.  Effectively designed dashboards enable executives at the 50,000-foot level to better focus resources, improve operational efficiencies, and leverage opportunities for growth as the market turns, instead of waiting 30 days after the quarter closes.  They empower executives to quickly identify and focus on drivers in key areas such as supply and demand, manufacturing, or time to market.  Adjustments can be made immediately, while it can still have a positive impact, instead of waiting until after a quarter closes to analyze what went wrong. View Article…

Welcome to Silvon’s blog – The Intelligent Enterprise.

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Welcome to Silvon’s blog – The Intelligent Enterprise.It’s our pleasure to launch this informational resource to Sales, Marketing, Finance, Supply Chain, Operations and IT professionals – people like you who are often tasked with helping your companies plan better … analyze smarter … and manage performance shall I say – more intelligently!

We’ve created The Intelligent Enterprise as an information hub for sharing knowledge, insights and best practices in sales and operations planning, business intelligence and reporting, and performance management.  Much of the content we’ll be offering stems from Silvon’s knowledge and long-standing domain expertise in the BI arena.  We also plan to showcase the experiences of other subject matter experts and our own clients, too — representing a variety of manufacturing and distribution industry sectors. View Article…