Search Results for: "marketing"

March 17, 2015

Good Visibility Drives Enterprise Performance

There is an old cliché that says “If you can’t measure it, you can’t manage it.” While that is certainly true, the real…

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December 17, 2014

Why We Struggle To Optimize Inventory

Optimization is defined as making the “best” of anything. The true meaning is in defining what is the “best.” In the case…

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November 18, 2014

Why Have a Supply Chain Information Repository?

Big data and corporate data warehouses have been expanding exponentially with information that’s not exactly a benefit to the operations and supply…

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October 28, 2014

5 Steps To Bringing Operational Analytics Online

There is an increasing emphasis on leveraging operational analytics throughout the enterprise, but some businesses can end up less than happy with…

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September 30, 2014

Using Analytics to “Trade Up” on Promotional Programs

Marketing professionals are finding more and more creative ways to use trade funds and promotions to increase product turnover and overall sales….

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August 27, 2014

Good Data Visualization Makes for Better Business Decisions

In a recent study of more than 400 IT organizations using Enterprise Performance Management (EPM) solutions, 26% of large companies have implemented…

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July 15, 2014

3 Business Intelligence Myths

With everyone jumping on the Big Data bandwagon, business intelligence software is needed now more than ever to help make sense of…

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May 27, 2014

How Different Members of Your Company Can Use Predictive Analytics

As part of a business intelligence system, predictive analytics process historical data (such as customer buying trends, inventory performance, financial performance, and…

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May 13, 2014

Using BI to Up Sell & Cross Sell

Cross-sell / up-sell programs are a key tactic for growing revenue from existing customers. But companies first need to determine the fastest…

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May 6, 2014

Business Intelligence Software BuyerView 2014 Highlights

As a business intelligence software provider, Silvon is always looking for research that helps us better understand the BI market (where it’s…

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