Search Results for: "marketing"
Mining the Manufacturer’s CRM
Many companies, but particularly manufacturers, are removed from their end-users because they sell through multiple third-party distributors and retailers. The complicated nature…
Increasing Customer Value with CRM Analytics
Today, the availability of econometric, demographic, lifestyle and psychographic data, business intelligence systems, the internet, and other customer access techniques are helping…
Turning the Sales Team Into A Sales “Force” with Analytic Applications
Do you know how effective your company’s sales efforts are? Who’s selling, and who’s not? Which customers are buying which products? What…
Operational Excellence in the Intelligent Enterprise
What does intelligence in the enterprise imply? If we think of this from an operations perspective the most important characteristics of the…
Using Business Intelligence to Identify New Sales Opportunities
The long-term success of the sales organization largely depends on how well they know their existing and potential customers, and how well…
Understanding Your Customers
The amount of data that a manufacturing company can collect about its customer base is staggering. No longer limited to basic sales…
Dashboards Give Executives the Green Light for Business Visibility
A major challenge facing manufacturers and distributors today is the linking of key metrics across the enterprise to gain greater visibility into…
Welcome to Silvon’s blog – The Intelligent Enterprise.
It’s our pleasure to launch this informational resource to Sales, Marketing, Finance, Supply Chain, Operations and IT professionals – people like you…