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Using Analytics to “Trade Up” on Promotional Programs

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Trade-Spend1Marketing professionals are finding more and more creative ways to use trade funds and promotions to increase product turnover and overall sales. However, no matter how creative the promotion, when the program is complete, marketers often aren’t able to accurately analyze how promotional funds were spent and whether those investments generated a return. That makes it nearly impossible to determine whether trade funds and promotions are effective.

Having intelligence to support and validate trade fund and promotional decisions is essential to sustaining the success of any marketing program. View Article…

Determining the ROI of Forecasting Systems

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ROI2Estimating the Return-On-Investment (ROI) for a new demand forecasting system can be difficult and requires an appreciation of the downstream impacts of more accurate forecasts.

An improved forecasting and planning system involves new software and highly specific consulting services to produce the desired results. Depending upon the level of sophistication, projects can range from $40K to $80K for software and consulting services. View Article…

How Sales Analytics Can Drive Productivity

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Make things happen motivational reminder - handwriting on a green sticky noteThe volume and complexity of sales information that resides in CRM, ERP and other business systems is increasing with greater velocity to become one of the most valuable productivity assets of an organization. The challenge is turning that data into actionable intelligence. View Article…

Forecasting Information Hub Drives Supply Chain Efficiency

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Forecasting3From a manufacturer’s perspective, the effectiveness of relationships with suppliers usually nets out to be a function of price, availability and dependability (quality times on-time delivery). From a supplier’s perspective, the effectiveness of relationships with manufacturers comes down to profit, volume and consistency (order patterns).

More and more, information plays a key role in optimizing these elements not only for the manufacturer, but for the supplier as well. View Article…

Good Data Visualization Makes for Better Business Decisions

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Data Visualization2In a recent study of more than 400 IT organizations using Enterprise Performance Management (EPM) solutions, 26% of large companies have implemented dashboards and scorecards over the last several years, with another 13% implementing them currently underway. Mid-size companies are following suit, with 15% currently implementing dashboards and scorecards, and another 34% of mid-sized companies in the process of evaluating them.

The ability to visualize data is a critical concern for many of those looking to invest in business intelligence software. View Article…

Measuring The Impact of Absenteeism on a Manufacturing Business

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AbsenteeismEmployee absence is expensive.  It’s an area that’s not often tracked; and even when it is, it doesn’t easily reveal its full costs or impact on business performance. Temporary workers and overtime charges raise costs – even as much as double the amount of wages.  And heavier workloads for workers on the job can disrupt daily routines and increase employee stress.

Making matters worse is the fact that so many companies lack the visibility they need to assess the impact of absenteeism on costs and organizational performance.  View Article…

Dashboards: Linking key metrics across the enterprise

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DashboardHow dashboards can help you gain greater visibility into corporate performance

Never before has there been more data available to senior executives regarding the performance of their enterprises. Pervasive computing and “big data” has made it easy to log and track even the most mundane details in the most obscure department. Yet therein lies another problem. There is so much data that many aren’t sure what to do with it or don’t exactly understand how to pull key metrics from the data in order to bring clarity to their business strategies and more visibility and transparency to their corporate performance.

That’s where executive dashboards come in.

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Stratum Database Maintenance Utilities

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Stratum Under CoversSilvon provides a number of utilities to help our customers maintain their Stratum databases. Three utilities in particular are very valuable based on our work with customers who contact us about potential performance or data integrity problems.

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Supply Chain Performance is closer to the bottom line than you think

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SupplyChain1Managing the Supply Chain dynamics that exist in many companies is not just about improving operational efficiency.  When we look below the surface, we see a complex picture that ties operational efficiency to customer service and overall company profitability.  That’s no surprise to any Supply Chain executive, but what is a surprise is the relative magnitude of the interrelationships. View Article…

Common Scorecarding Obstacles to Avoid

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ObstaclesScorecards are a key component of a performance management initiative, yet many companies are not satisfied with the results they’re receiving from their scorecarding programs. Why?  Partly because they may focus too much on the mechanics of getting their scorecards implemented and neglect to address the effectiveness of the scorecards once they’ve been created.   Based on Silvon’s own work with firms who needed help in this area, we found some common factors that led to the biggest scorecarding headaches.

Here are 3 areas in which performance scorecards tend to fall short of their intended goals:

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