Search Results for: "marketing"
3 Business Intelligence Myths
With everyone jumping on the Big Data bandwagon, business intelligence software is needed now more than ever to help make sense of…
How Different Members of Your Company Can Use Predictive Analytics
As part of a business intelligence system, predictive analytics process historical data (such as customer buying trends, inventory performance, financial performance, and…
Using BI to Up Sell & Cross Sell
Cross-sell / up-sell programs are a key tactic for growing revenue from existing customers. But companies first need to determine the fastest…
Business Intelligence Software BuyerView 2014 Highlights
As a business intelligence software provider, Silvon is always looking for research that helps us better understand the BI market (where it’s…
Assessing the Lifetime Value of Your Customers
Customer Lifetime Value (CLV) is a critical concept for virtually every organization that’s customer-centric. At a granular level, it helps companies decide…
The Right Processes Will Make or Break Demand Planning
Managing an effective demand planning process is challenging even in a small company and can be the primary source of problems or…
Using Business Intelligence to Determine Customer Profitability
Can you answer these three questions about your customer base right now? How many of your customers are unprofitable? Why are those…
Why Retailers Should Care About Data Mining
In an increasingly competitive market space, retailers need to know everything they can about their customers: who they are, what they buy,…
Using the Right Tools in the Demand Planning Process
Demand planning in the intelligent enterprise requires the “right tool for the right job.” Arguably the most over used tool is the…
Why Do So Many BI Initiatives Fail?
The benefits of a successful business intelligence initiative are hard to ignore. Collecting and organizing data from multiple sources and presenting insightful…