Search Results for: "marketing"

April 22, 2014

Assessing the Lifetime Value of Your Customers

Customer Lifetime Value (CLV) is a critical concept for virtually every organization that’s customer-centric. At a granular level, it helps companies decide…

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April 15, 2014

The Right Processes Will Make or Break Demand Planning

Managing an effective demand planning process is challenging even in a small company and can be the primary source of problems or…

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April 1, 2014

Using Business Intelligence to Determine Customer Profitability

Can you answer these three questions about your customer base right now? How many of your customers are unprofitable? Why are those…

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March 25, 2014

Why Retailers Should Care About Data Mining

In an increasingly competitive market space, retailers need to know everything they can about their customers: who they are, what they buy,…

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February 27, 2014

Using the Right Tools in the Demand Planning Process

Demand planning in the intelligent enterprise requires the “right tool for the right job.” Arguably the most over used tool is the…

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February 20, 2014

Why Do So Many BI Initiatives Fail?

The benefits of a successful business intelligence initiative are hard to ignore. Collecting and organizing data from multiple sources and presenting insightful…

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February 11, 2014

Mining the Manufacturer’s CRM

Many companies, but particularly manufacturers, are removed from their end-users because they sell through multiple third-party distributors and retailers. The complicated nature…

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January 23, 2014

Increasing Customer Value with CRM Analytics

Today, the availability of econometric, demographic, lifestyle and psychographic data, business intelligence systems, the internet, and other customer access techniques are helping…

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December 17, 2013

Turning the Sales Team Into A Sales “Force” with Analytic Applications

Do you know how effective your company’s sales efforts are?  Who’s selling, and who’s not?  Which customers are buying which products?  What…

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December 5, 2013

Operational Excellence in the Intelligent Enterprise

What does intelligence in the enterprise imply?  If we think of this from an operations perspective the most important characteristics of the…

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