Customer Analysis & Performance Management (CRM-A)

Stratum's customer analysis software provides the customer insight you need to:

  • Identify your most valuable customers
  • Group these customers based on purchasing behavior and other attributes
  • Target them with promotions designed to increase loyalty and revenue.
  • Measure customer satisfaction and buying behavior.

The Customer performance areas addressed by Stratum include …

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  • Customer Segmentation

    • Pipeline Analysis
    • Propensity to Buy
    • Opportunity Analysis
    • Campaign Management
  • Value Assessment

    • Profitability
    • Discounting
    • Channel
    • Lifetime Value
    • Loyalty
  • Customer Management

    • Problem Analysis
    • Returns
    • Fill Rates
    • On-Time Delivery

Customer Value Assessment

Rely on Stratum to present your customer data in performance scorecards that feature key metrics like these:

  • Lifetime revenue contribution
  • Discount impact
  • Net profitability
  • Customer performance by month
  • Channel profitability
  • Customer trends
  • RFM frequency

Customer Segmentation

Easily segment, profile and rank your customers with Stratum so they can be targeted for additional sales opportunities.

  • Segment customers by Propensity to Buy to determine those who are most likely to purchase new products or more existing products 
  • Rank customers based on the recency, frequency and value of their purchases
  • Organize customers into opportunity groups for up-selling and cross-selling
  • Compare actual to expected results by campaign

Customer Management

Gain the visibility you need to see how well you’re servicing and managing your customer relationships. Use Stratum to monitor and track:

  • Return patterns
  • Return impact on revenue
  • Return reason rankings
  • Order and order line fill rates
  • Shipment rates (on-time / late)
  • Backorder duration
  • Problem severity rankings
  • CSR performance
  • Problem impact on sales