Marketing Analysis & Reporting
Stratum’s marketing performance metrics provide the insight you need to …
- Target the right prospects and customers
- Use your promotional monies more effectively
- Select the best channels for your marketing campaign initiatives
- Better identify opportunities to increase sales and growth
- Achieve your category management objectives
Download the Stratum Marketing Performance Management Brochure
The Definitive Guide to Defining & Delivering Effective Key Performance Indicators (KPIs)
If you're looking to gain more knowledge about the meaning of Key Performance Indicators (KPIs), the value they can offer to your business, how to plan and collaborate around them and so much more, download our recently published guide to KPIs.
Relevant Stratum Marketing Analysis & Performance Management Articles
5 Balanced Scorecards for Manufacturers
The balanced scorecard is a powerful tool for helping companies improve their performance. It provides a clear and concise way to measure progress towards strategic goals, and it helps…
The Value of Linking KPIs with KRIs
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Why You Can't Be Successful with Your Sales & Operations Analysis Using Excel or Power BI Alone
There’s no doubt. Power BI is powerful. It’s highly visual. And on a self-service level, it packs a real punch in letting business analysts and other advanced users build simple reports and visually appealing dashboards from live data sources. Excel’s a real powerhouse, too, and not surprisingly …
Why a Modern Data Hub is Crucial for Visualization and Other Analytic Tools
There’s a lot of interest in data visualization tools right now, and rightfully so. These products make it very easy for business analysts and others to create eye-catching dashboards that highlight key business performance information. However, the am…
5 Attributes Of An Effective KPI System
In my two most recent blog posts on Key Performance Indicators, I covered The Basics of KPIs and Why Non-Financial Metrics Matter and How t…
Defining KPIs That Are Optimal For A Manufacturing Business
Defining effective Key Performance Indicators (or KPIs) that are optimal for a manufacturing business doesn’t have to be difficult so long as you realize what information will and won't help you determine how your company is meeting its goals and objectives, and that yo…
KPIs: The Basics & Why Non-Financial Metrics Matter
Key Performance Indicators (KPIs) provide an organization with a high-level snap-shot of the health of the business through a set of agreed-upon measures that reflect progress toward the achievement of corporate goals. They give executives and managers the ability to focus on what matters most to the …