Marketing Analysis & Reporting
Stratum’s marketing performance metrics provide the insight you need to …
- Target the right prospects and customers
- Use your promotional monies more effectively
- Select the best channels for your marketing campaign initiatives
- Better identify opportunities to increase sales and growth
- Achieve your category management objectives
Relevant Stratum Marketing Analysis & Performance Management Articles
4 Factors Fueling the Growth of Modern Data Hubs for Business Reporting

Cascading KPIs To Drive Business Performance

5 Balanced Scorecards for Manufacturers

The Value of Linking KPIs with KRIs

Why You Can't Be Successful with Your Sales & Operations Analysis Using Excel or Power BI Alone

Why a Modern Data Hub is Crucial for Visualization and Other Analytic Tools
There’s a lot of interest in data visualization tools right now, and rightfully so. These products make it very easy for business analysts and others to create eye-catching dashboards that highlight key business performance information. However, the am…
5 Attributes Of An Effective KPI System

Defining KPIs That Are Optimal For A Manufacturing Business

KPIs: The Basics & Why Non-Financial Metrics Matter
