Customer Analysis & Performance Management (CRM-A)

Customer Segmentation
- Pipeline Analysis
- Propensity to Buy
- Opportunity Analysis
- Campaign Management

Customer Segmentation

Easily segment, profile and rank your customers with Stratum so they can be targeted for additional sales opportunities.

Segment customers by Propensity to Buy to determine those who are most likely to purchase new products or more existing products
Rank customers based on the recency, frequency and value of their purchases
Organize customers into opportunity groups for up-selling and cross-selling
Compare actual to expected results by campaign

Value Assessment
- Profitability
- Discounting
- Channel
- Lifetime Value
- Loyalty

Customer Value Assessment

Rely on Stratum to present your customer data in performance scorecards that feature key metrics like these:

Lifetime revenue contribution
Discount impact
Net profitability
Customer performance by month
Channel profitability
Customer trends
RFM frequency

Customer Management
- Problem Analysis
- Returns
- Fill Rates
- On-Time Delivery

Customer Management

Gain the visibility you need to see how well you’re servicing and managing your customer relationships. Use Stratum to monitor and track:

Return patterns
Return impact on revenue
Return reason rankings
Order and order line fill rates
Shipment rates (on-time / late)
Backorder duration
Problem severity rankings
CSR performance
Problem impact on sales

Related Resources

Other Stratum Applications