Customer Analytics & Reporting
Stratum's customer analytics provide the customer insight you need to
- Identify your most valuable customers
- Group these customers based on purchasing behavior and other attributes
- Target them with promotions designed to increase loyalty and revenue.
- Measure customer satisfaction and buying behavior.
Download the Stratum Customer Analysis & Performance Management Brochure
The Definitive Guide to Defining & Delivering Effective Key Performance Indicators (KPIs)
If you're looking to gain more knowledge about the meaning of Key Performance Indicators (KPIs), the value they can offer to your business, how to plan and collaborate around them and so much more, download our recently published guide to KPIs.
Relevant Customer Analysis & Performance Management Articles
Why a Data Hub Is the Secret Weapon Behind Great Dashboards
Data visualization tools like Power BI have transformed the way organizations explore and share data. With sleek dashboards and interactive reports, business users can turn numbers into narratives in just a few clicks. But here’s the catch — behind every beautiful …
What Today's Modern BI Systems Do That Legacy Reporting Tools Can’t
Analytics and business intelligence (BI) are no longer optional—they’re essential. In today’s fast-moving business landscape, leaders need immediate, trustworthy insights to outpace competitors, spot trends before they escalate into problems, and seize opportunities as they …
Beyond the Dashboard: Data Management Struggles with Visualization Tools
Power BI and similar visualization tools excel at providing quick access to business data, but they often fall short when it comes to data management and performance optimization. Even those with built-in data management features can be complex and difficult for …
Is Your Structured Data Ready for Analytics & Gen AI?
In 2024, both analytics and generative AI (GenAI) adoption reached unprecedented levels. As businesses integrate these insight-generating technologies into daily operations, the spotlight shifts to what drives their success: data. But not just any data. Success depends on structured, …
How CPG Brands Can Harness the Power of POS Data
For Greater Product Performance Visibility
and Improved Sales & Demand Planning
Consumer Packaged Goods (CPG) manufacturers operate in an increasingly competitive environment, where the ability to access and analyze timely, accurate data can make or break a company’s …
Is Your Data Ready for AI and Analytics?
A recent Deloitte survey found that 51% of CEOs consider data challenges the primary obstacle to generating business value with analytics and Artificial Intelligence (AI).
Clean, accurate and reliable data is essential to turning AI and analytics into powerful assets that …
A Strategic 8-Step Approach to Successful Business Intelligence Deployments
Management's ability to consistently make timely and accurate business decisions—at both strategic and operational levels—is extremely influential in determining whether the company surpasses, or gets surpassed by, competitors. Yet for too many business executives, decision making is often …
Why a Modern BI Platform is Needed for Predictive Analytics
In an era where data is the new oil, businesses are constantly seeking innovative ways to extract valuable insights from their vast data reservoirs. Predictive Analytics has emerged as a pivotal tool in this quest, offering unprecedented foresight into market trends, …
How Manufacturers Can Leverage AI & Analytics For Strategic Decision-Making
Across the globe, manufacturing businesses are navigating economic uncertainties with increasing sophistication. Critical to guiding them through today’s fluctuating markets is the accuracy and actionable intelligence derived from data. Insights gleaned from robust data …
Harnessing Data Analytics to Fuel Business Growth
Data stands as the cornerstone of the global economy, offering significant leverage to businesses poised for expansion. However, data alone lacks intrinsic value. Without analytical tools and methodologies, navigating through vast amounts of data can be overwhelming. Nonetheless, …
The Benefits of Integrating Operational Reports with Strategic Analytics
Today's business applications are capturing, processing, and storing unprecedented volumes of data. Systems like ERP are at the heart of this data deluge, tracking everything from sales and financials to manufacturing and supply chain operations. But this data abundance …
The Advantages of Using Self-Service Business Intelligence (BI) Tools
In today's data-driven business environment where the volume of business data is constantly expanding, it's crucial for companies to emphasize effective data management and analysis through business intelligence (BI). BI tools are instrumental in enabling businesses to …
How to Successfully Onboard a New Business Intelligence & Reporting Solution
The right business intelligence and reporting software can significantly enhance business outcomes by giving decision makers greater visibility and insight into sales and operational performance. But getting your whole team psyched up to use and get the most value out of …
4 Factors Fueling the Growth of Modern Data Hubs for Business Reporting
As the volume of data and requirements for gaining access to it continue to skyrocket, it is becoming vital for organizations to find ways to aggregate their business information and quickly understand it. And that involves putting the ability to analyze data into the hands …
Cascading KPIs To Drive Business Performance
The practice of “cascading” KPIs aligns strategic objectives with business unit targets and performance measurements to drive positive results. This involves linking high-level objectives with departmental objectives and KPIs to create a clear line of sight from the top …