Customer Analysis & Reporting
Stratum's customer analysis component provides the customer insight you need to
- Identify your most valuable customers
- Group these customers based on purchasing behavior and other attributes
- Target them with promotions designed to increase loyalty and revenue.
- Measure customer satisfaction and buying behavior.
Relevant Customer Analysis & Performance Management Articles
A Strategic 8-Step Approach to Successful Business Intelligence Deployments
![](https://www.silvon.com/blog/wp-content/uploads/2024/06/iStock-1789946932-M.jpg)
Why a Modern BI Platform is Needed for Predictive Analytics
![](https://www.silvon.com/blog/wp-content/uploads/2024/05/iStock-1182211340-300x199.jpg)
How Manufacturers Can Leverage AI & Analytics For Strategic Decision-Making
![](https://www.silvon.com/blog/wp-content/uploads/2024/04/iStock-1515913422-300x200.jpg)
Harnessing Data Analytics to Fuel Business Growth
![](https://www.silvon.com/blog/wp-content/uploads/2024/04/Analytics-300x169.jpg)
The Benefits of Integrating Operational Reports with Strategic Analytics
![](https://www.silvon.com/blog/wp-content/uploads/2024/04/iStock-609035892-300x200.jpg)
The Advantages of Using Self-Service Business Intelligence (BI) Tools
![](https://www.silvon.com/blog/wp-content/uploads/2024/03/iStock-1480239219-300x200.jpg)
How to Successfully Onboard a New Business Intelligence & Reporting Solution
![](https://www.silvon.com/blog/wp-content/uploads/2024/01/iStock-1536191188-M-300x195.jpg)
4 Factors Fueling the Growth of Modern Data Hubs for Business Reporting
![](https://www.silvon.com/blog/wp-content/uploads/2023/09/iStock-1363405922-300x148.jpg)
Cascading KPIs To Drive Business Performance
![](https://www.silvon.com/blog/wp-content/uploads/2023/09/iStock-1387135660-300x225.jpg)
Supporting S&OP with Stakeholder & Supply Chain KPIs
![](https://www.silvon.com/blog/wp-content/uploads/2023/06/iStock-531320785-300x202.jpg)
How to Define a Performance Measurement Strategy
![](https://www.silvon.com/blog/wp-content/uploads/2023/04/Performance-Measurement.jpg)
5 Balanced Scorecards for Manufacturers
![](https://www.silvon.com/blog/wp-content/uploads/2023/04/Balanced-Scorecard.jpg)
The Value of Linking KPIs with KRIs
![](https://www.silvon.com/blog/wp-content/uploads/2023/02/iStock-1205495822-300x200.jpg)
Using Analytics To Address Supply Chain Challenges
![](https://www.silvon.com/blog/wp-content/uploads/2022/08/iStock-1842975976-300x169.jpg)
Why You Can't Be Successful with Your Sales & Operations Analysis Using Excel or Power BI Alone
![](https://www.silvon.com/blog/wp-content/uploads/2020/09/iStock-530270455-300x200.jpg)