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LinkedInCustomer Segmentation
- Pipeline Analysis
- Propensity to Buy
- Opportunity Analysis
- Campaign Management
Customer Segmentation
Easily segment, profile and rank your customers with Stratum so they can be targeted for additional sales opportunities.
- Segment customers by Propensity to Buy to determine those who are most likely to purchase new products or more existing products
- Rank customers based on the recency, frequency and value of their purchases
- Organize customers into opportunity groups for up-selling and cross-selling
- Compare actual to expected results by campaign
Value Assessment
- Profitability
- Discounting
- Channel
- Lifetime Value
- Loyalty
Customer Value Assessment
Rely on Stratum to present your customer data in performance scorecards that feature key metrics like these:
- Lifetime revenue contribution
- Discount impact
- Net profitability
- Customer performance by month
- Channel profitability
- Customer trends
- RFM frequency
Customer Management
- Problem Analysis
- Returns
- Fill Rates
- On-Time Delivery
Customer Management
Gain the visibility you need to see how well you’re servicing and managing your customer relationships. Use Stratum to monitor and track:
- Return patterns
- Return impact on revenue
- Return reason rankings
- Order and order line fill rates
- Shipment rates (on-time / late)
- Backorder duration
- Problem severity rankings
- CSR performance
- Problem impact on sales
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Sales Performance