Customer Analysis & Reporting
Stratum's customer analysis component provides the customer insight you need to
- Identify your most valuable customers
- Group these customers based on purchasing behavior and other attributes
- Target them with promotions designed to increase loyalty and revenue.
- Measure customer satisfaction and buying behavior.
Download the Stratum Customer Analysis & Performance Management Brochure
The Definitive Guide to Defining & Delivering Effective Key Performance Indicators (KPIs)
If you're looking to gain more knowledge about the meaning of Key Performance Indicators (KPIs), the value they can offer to your business, how to plan and collaborate around them and so much more, download our recently published guide to KPIs.
Relevant Customer Analysis & Performance Management Articles
4 Factors Fueling the Growth of Modern Data Hubs for Business Reporting
As the volume of data and requirements for gaining access to it continue to skyrocket, it is becoming vital for organizations to find ways to aggregate their business information and quickly und…
Cascading KPIs To Drive Business Performance
The practice of “cascading” KPIs aligns strategic objectives with business unit targets and performance measurements to drive positive results. This involves linking high-level objectives …
Supporting S&OP with Stakeholder & Supply Chain KPIs
KPIs are essential in S&OP as they provide a quantitative framework for gaining visibility, aligning efforts, supporting decision-making, and driving continuous improvement across the business. But how do you…
How to Define a Performance Measurement Strategy
While clearly important in today’s constantly changing business environment, so many companies continue to struggle with how to measure and improve their performance – grappl…
5 Balanced Scorecards for Manufacturers
The balanced scorecard is a powerful tool for helping companies improve their performance. It provides a clear and concise way to measure progress towards strategic goals, and it helps…
The Value of Linking KPIs with KRIs
In today’s post-COVID era, emerging risks will continue to impact many areas. Government, healthcare, and pharmaceuticals will likely maintain a focus on strengthening their …
Using Analytics To Address Supply Chain Challenges
Supply chain challenges stemming from the pandemic and other global events continue to plague manufacturing and distribution companies. Logistics disruptions, production delays, an over reliance on…
Why You Can't Be Successful with Your Sales & Operations Analysis Using Excel or Power BI Alone
There’s no doubt. Power BI is powerful. It’s highly visual. And on a self-service level, it packs a real punch in letting business analysts and other advanced users build simple reports and visually appealing dashboards from live data sources. Excel’s a real powerhouse, too, and not surprisingly …
Why a Modern Data Hub is Crucial for Visualization and Other Analytic Tools
There’s a lot of interest in data visualization tools right now, and rightfully so. These products make it very easy for business analysts and others to create eye-catching dashboards that highlight key business performance information. However, the am…
Value of Analytics for Wholesale Distributors
Analytics can help wholesale distributors maximize profits, but it isn’t just about gaining insights from the data. It’s only those distributors who use the data to reveal where the inefficiencies are (and then act on fixing these problem areas) that truly thrive. Thanks to…
Using Data To Align Your Sales and Supply Chain Teams
Ensuring that your sales and supply chain teams are in sync is one way that you can enhance the customer experience. However, this does pose some challenges because the end goals of these teams don’t always match. This challenge is further compounded by the global nature of many …
5 Attributes Of An Effective KPI System
In my two most recent blog posts on Key Performance Indicators, I covered The Basics of KPIs and Why Non-Financial Metrics Matter and How t…
Defining KPIs That Are Optimal For A Manufacturing Business
Defining effective Key Performance Indicators (or KPIs) that are optimal for a manufacturing business doesn’t have to be difficult so long as you realize what information will and won't help you determine how your company is meeting its goals and objectives, and that yo…
KPIs: The Basics & Why Non-Financial Metrics Matter
Key Performance Indicators (KPIs) provide an organization with a high-level snap-shot of the health of the business through a set of agreed-upon measures that reflect progress toward the achievement of corporate goals. They give executives and managers the ability to focus on what matters most to the …