Identify New Sales Opportunities …

The success of the sales organization largely depends on how businesses understand their customers and their ability to act and react to changing customer needs and business conditions.  Understanding profitable customers and products — together with pinpointing customer buying patterns and requirements — is key to closing profitable deals faster, balancing the right product variety, and identifying the best targets for new product introductions.

Silvon Stratum offers a 360-degree view of customers to help you better understand who they are, what they need and what they may do in the future.  You can examine customer and channel “value” from multiple perspectives; and by understanding the relative value of each customer, focus your marketing efforts on those with the most profit potential. 

The Stratum CRM Analytics module (CRM-A) also allows you to profile, segment and rank your customers based on propensity to buy, order frequency, and overall purchasing behavior so you can build specific promotions or sales efforts around select customer groups.  Plus, it lets you better understand the impact of order fulfillment, returns and call-center activity on actual sales performance.

Integrating Stratum CRM-A with the Stratum Marketing Performance Management module yields even greater benefits in the area of category management.  Answer questions about which products are selling the least and costing the most, who is buying these products, and whether you can present substitute items.  Discover which categories and SKUs offer the best growth potential. And, reduce the level of risk related to new product launches by easily segmenting market data, performing “what if” scenarios to forecast new product performance, and analyzing a new product’s profitability and its impact on category revenue.

The Stratum applications used to address this solution area:
Stratum CRM Analytics (CRM-A)
Stratum Marketing Performance Management (MKM)