Search Results for: "marketing"
Driving Category Management with Sales & Marketing Analytics
Category Management is a function that helps suppliers develop a category purchase marketing strategy for an individual retail account that best meets…
3 Ways Business Intelligence Can Improve Your Sales and Marketing Efforts
With today’s business intelligence dashboards, end users in every department of the organization have a more effective means of gaining greater insight…
6 KPIs That Influence Inventory Optimization
Inventory is the lifeblood of any manufacturing business. Get it right, and you’ve got happy customers and streamlined costs. Get it wrong,…
The Power of a Data Hub for BI & Analytics
In today’s data-driven business environment, organizations generate vast amounts of information from multiple sources. Managing and analyzing this data effectively is crucial…
How CPG Brands Can Harness the Power of POS Data
For Greater Product Performance Visibility and Improved Sales & Demand Planning Consumer Packaged Goods (CPG) manufacturers operate in an increasingly competitive…
Is Your Data Ready for AI and Analytics?
A recent Deloitte survey found that 51% of CEOs consider data challenges the primary obstacle to generating business value with analytics and…
Why a Modern BI Platform is Needed for Predictive Analytics
In an era where data is the new oil, businesses are constantly seeking innovative ways to extract valuable insights from their vast…
How Manufacturers Can Leverage AI & Analytics For Strategic Decision-Making
Across the globe, manufacturing businesses are navigating economic uncertainties with increasing sophistication. Critical to guiding them through today’s fluctuating markets is the…
4 Factors Fueling the Growth of Modern Data Hubs for Business Reporting
As the volume of data and requirements for gaining access to it continue to skyrocket, it is becoming vital for organizations to…
Cascading KPIs To Drive Business Performance
The practice of “cascading” KPIs aligns strategic objectives with business unit targets and performance measurements to drive positive results. This involves linking…