Search Results for: "marketing"
Why We Struggle To Optimize Inventory
Optimization is defined as making the “best” of anything. The true meaning is in defining what is the “best.” In the case…
Why Have a Supply Chain Information Repository?
Big data and corporate data warehouses have been expanding exponentially with information that’s not exactly a benefit to the operations and supply…
5 Steps To Bringing Operational Analytics Online
There is an increasing emphasis on leveraging operational analytics throughout the enterprise, but some businesses can end up less than happy with…
Using Analytics to “Trade Up” on Promotional Programs
Marketing professionals are finding more and more creative ways to use trade funds and promotions to increase product turnover and overall sales….
Good Data Visualization Makes for Better Business Decisions
In a recent study of more than 400 IT organizations using Enterprise Performance Management (EPM) solutions, 26% of large companies have implemented…
3 Business Intelligence Myths
With everyone jumping on the Big Data bandwagon, business intelligence software is needed now more than ever to help make sense of…
How Different Members of Your Company Can Use Predictive Analytics
As part of a business intelligence system, predictive analytics process historical data (such as customer buying trends, inventory performance, financial performance, and…
Using BI to Up Sell & Cross Sell
Cross-sell / up-sell programs are a key tactic for growing revenue from existing customers. But companies first need to determine the fastest…
Business Intelligence Software BuyerView 2014 Highlights
As a business intelligence software provider, Silvon is always looking for research that helps us better understand the BI market (where it’s…
Assessing the Lifetime Value of Your Customers
Customer Lifetime Value (CLV) is a critical concept for virtually every organization that’s customer-centric. At a granular level, it helps companies decide…