Search Results for: "marketing"
The Right Processes Will Make or Break Demand Planning
Managing an effective demand planning process is challenging even in a small company and can be the primary source of problems or…
Using Business Intelligence to Determine Customer Profitability
Can you answer these three questions about your customer base right now? How many of your customers are unprofitable? Why are those…
Why Retailers Should Care About Data Mining
In an increasingly competitive market space, retailers need to know everything they can about their customers: who they are, what they buy,…
Using the Right Tools in the Demand Planning Process
Demand planning in the intelligent enterprise requires the “right tool for the right job.” Arguably the most over used tool is the…
Why Do So Many BI Initiatives Fail?
The benefits of a successful business intelligence initiative are hard to ignore. Collecting and organizing data from multiple sources and presenting insightful…
Mining the Manufacturer’s CRM
Many companies, but particularly manufacturers, are removed from their end-users because they sell through multiple third-party distributors and retailers. The complicated nature…
Increasing Customer Value with CRM Analytics
Today, the availability of econometric, demographic, lifestyle and psychographic data, business intelligence systems, the internet, and other customer access techniques are helping…
Turning the Sales Team Into A Sales “Force” with Analytic Applications
Do you know how effective your company’s sales efforts are? Who’s selling, and who’s not? Which customers are buying which products? What…
Operational Excellence in the Intelligent Enterprise
What does intelligence in the enterprise imply? If we think of this from an operations perspective the most important characteristics of the…
Using Business Intelligence to Identify New Sales Opportunities
The long-term success of the sales organization largely depends on how well they know their existing and potential customers, and how well…