Marketing Metrics

Harnessing Data Analytics to Fuel Business Growth

Data stands as the cornerstone of the global economy, offering significant leverage to businesses poised for expansion. However, data alone lacks intrinsic…

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The Benefits of Integrating Operational Reports with Strategic Analytics

Today’s business applications are capturing, processing, and storing unprecedented volumes of data. Systems like ERP are at the heart of this data…

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The Advantages of Using Self-Service Business Intelligence (BI) Tools

In today’s data-driven business environment where the volume of business data is constantly expanding, it’s crucial for companies to emphasize effective data…

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How to Successfully Onboard a New Business Intelligence & Reporting Solution

The right business intelligence and reporting software can significantly enhance business outcomes by giving decision makers greater visibility and insight into sales…

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4 Factors Fueling the Growth of Modern Data Hubs for Business Reporting

As the volume of data and requirements for gaining access to it continue to skyrocket, it is becoming vital for organizations to…

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Cascading KPIs To Drive Business Performance

The practice of “cascading” KPIs aligns strategic objectives with business unit targets and performance measurements to drive positive results. This involves linking…

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5 Balanced Scorecards for Manufacturers

The balanced scorecard is a powerful tool for helping companies improve their performance. It provides a clear and concise way to measure…

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The Value of Linking KPIs with KRIs

In today’s post-COVID era, emerging risks will continue to impact many areas. Government, healthcare, and pharmaceuticals will likely maintain a focus on…

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Why You Can’t Be Successful with Your Sales & Operations Analysis Using Excel or Power BI Alone

There’s no doubt. Power BI is powerful. It’s highly visual. And on a self-service level, it packs a real punch in letting…

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Why a Modern Data Hub is Crucial for Visualization and Other Analytic Tools

There’s a lot of interest in data visualization tools like Power BI right now, and rightfully so. These products make it very…

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