Assessing the Lifetime Value of Your Customers
Customer Lifetime Value (CLV) is a critical concept for virtually every organization that’s customer-centric. At a granular level, it helps... View Article
Author Archives for Pat Hennel
Business Intelligence: The “Build vs. Buy” Debate
The debate between building a business intelligence system from the ground up or buying a pre-packaged solution has been going... View Article
Using Business Intelligence to Determine Customer Profitability
Can you answer these three questions about your customer base right now? How many of your customers are unprofitable? Why... View Article
Why Retailers Should Care About Data Mining
In an increasingly competitive market space, retailers need to know everything they can about their customers: who they are, what... View Article
Stratum.Connector Processing Options
Stratum.Connector provides different options for updating the Viewer Analysis Services cube and database with data from the Stratum database. Stratum.Connector... View Article
Improving Demand Forecasting
Every major company decision, from financial planning to project execution, starts with a prediction of future sales—so demand forecast accuracy... View Article
What Business Intelligence Software Can Do For Manufacturing Companies
Manufacturing businesses are constantly driving for better performance in multiple arenas: higher returns on invested capital, lower product and overhead... View Article
Is That Dashboard Really a Dashboard?
If your dashboard tells you that sales are down, but not why they’re down, do you really have a dashboard?... View Article
Creating a More Collaborative Supply Chain
New sales channels powered by the Internet, build-to-order scenarios, increased competition and more demanding customers are changing the face of... View Article
Why Do So Many BI Initiatives Fail?
The benefits of a successful business intelligence initiative are hard to ignore. Collecting and organizing data from multiple sources and... View Article