Pat Passett
Business Intelligence: Where Do I Start?
In my role as a business intelligence software marketer, I correspond daily with IT, Finance, Sales and other corporate executives – expounding…
What’s Your Dashboard “Type?”
To stay competitive, organizations need Business Intelligence (or accurate, actionable information about key business metrics). Performance dashboards come into play next by serving…
Driving Category Management with Sales & Marketing Analytics
Category Management is a function that helps suppliers develop a category purchase marketing strategy for an individual retail account that best meets…
Are Retailer-Demanded Price Cuts Killing Your Bottom Line?
Here are some cost reduction tips to help offset the financial impact of lowered retailer purchase pricing Organizations today are spending as much…
CFOs: Taking Charge with Analytics
So much has been written about the promise of business analytics to analyze data for competitive advantage. But, who should own analytics?…
Are Customers Getting Ready to Stray From the Fold?
6 Ways That Manufacturers Can Exploit Business Metrics To Maintain Customer Satisfaction What a sinking feeling when you find out that your…
Dashboard Design: 5 Pitfalls to Avoid
As the benefits of performance measurement become more broadly known, analysts are seeing a tremendous uptick in the number of organizations that…
5 Steps To a Successful Business Intelligence & Reporting Implementation
Implementing a business intelligence (BI) solution can be a game changer for your organization by providing integrated insight into data from all…
5 Steps To Bringing Operational Analytics Online
There is an increasing emphasis on leveraging operational analytics throughout the enterprise, but some businesses can end up less than happy with…
Using Analytics to “Trade Up” on Promotional Programs
Marketing professionals are finding more and more creative ways to use trade funds and promotions to increase product turnover and overall sales….