Author Archives for Pat Hennel
Driving Category Management with Sales & Marketing Analytics
June 30, 2015 8:00 am Leave your thoughtsCategory Management is a function that helps suppliers develop a category purchase marketing strategy for an individual retail account that... View Article
Are Retailer-Demanded Price Cuts Killing Your Bottom Line?
April 15, 2015 8:00 am Leave your thoughtsHere are some cost reduction tips to help offset the financial impact of lowered retailer purchase pricing Organizations today are spending... View Article
CFOs: Taking Charge with Analytics
March 31, 2015 3:47 pm Leave your thoughtsSo much has been written about the promise of business analytics to analyze data for competitive advantage. But, who should... View Article
Are Customers Getting Ready to Stray From the Fold?
March 3, 2015 8:00 am Leave your thoughts6 Ways That Manufacturers Can Exploit Business Metrics To Maintain Customer Satisfaction What a sinking feeling when you find out... View Article
Dashboard Design: 5 Pitfalls to Avoid
February 3, 2015 8:00 am Leave your thoughtsAs the benefits of performance measurement become more broadly known, analysts are seeing a tremendous uptick in the number of... View Article
5 Steps To a Successful BI Implementation
January 6, 2015 8:00 am Leave your thoughtsImplementing a business intelligence (BI) solution can be a game changer for your organization by providing integrated insight into data... View Article
Using Analytics to “Trade Up” on Promotional Programs
September 30, 2014 8:00 am Leave your thoughtsMarketing professionals are finding more and more creative ways to use trade funds and promotions to increase product turnover and... View Article
How Sales Analytics Can Drive Productivity
September 16, 2014 8:00 am Leave your thoughtsThe volume and complexity of sales information that resides in CRM, ERP and other business systems is increasing with greater... View Article
Good Data Visualization Makes for Better Business Decisions
August 27, 2014 8:00 am Leave your thoughtsIn a recent study of more than 400 IT organizations using Enterprise Performance Management (EPM) solutions, 26% of large companies... View Article
Measuring The Impact of Absenteeism on a Manufacturing Business
August 19, 2014 8:00 am Leave your thoughtsEmployee absence is expensive. It’s an area that’s not often tracked; and even when it is, it doesn’t easily reveal... View Article