Using Analytics to “Trade Up” on Promotional Programs
Marketing professionals are finding more and more creative ways to use trade funds and promotions to increase product turnover and... View Article
Author Archives for Pat Hennel
How Sales Analytics Can Drive Productivity
The volume and complexity of sales information that resides in CRM, ERP and other business systems is increasing with greater... View Article
Good Data Visualization Makes for Better Business Decisions
In a recent study of more than 400 IT organizations using Enterprise Performance Management (EPM) solutions, 26% of large companies... View Article
Measuring The Impact of Absenteeism on a Manufacturing Business
Employee absence is expensive. It’s an area that’s not often tracked; and even when it is, it doesn’t easily reveal... View Article
Stratum Database Maintenance Utilities
Silvon provides a number of utilities to help our customers maintain their Stratum databases. Three utilities in particular are very valuable based on... View Article
Common Scorecarding Obstacles to Avoid
Scorecards are a key component of a performance management initiative, yet many companies are not satisfied with the results they’re... View Article
3 Business Intelligence Myths
With everyone jumping on the Big Data bandwagon, business intelligence software is needed now more than ever to help make... View Article
Manufacturing Metrics that Matter Most
In today’s manufacturing enterprise, executives and line of business managers are constantly bombarded with information, making it difficult to weed... View Article
Understanding Your Suppliers with Business Analytics
Recent studies show that the ability to produce hard cost savings that impact the bottom line is now the primary... View Article
The “Roles” of Business Intelligence
Many organizations use business intelligence technologies to drive their businesses forward. The key is to deploy solutions that users can... View Article