Pat Passett

Business Intelligence: Where Do I Start?

In my role as a business intelligence software marketer, I correspond daily with IT, Finance, Sales and other corporate executives – expounding…

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What’s Your Dashboard “Type?”

To stay competitive, organizations need Business Intelligence (or accurate, actionable information about key business metrics).  Performance dashboards come into play next by serving…

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Driving Category Management with Sales & Marketing Analytics

Category Management is a function that helps suppliers develop a category purchase marketing strategy for an individual retail account that best meets…

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Are Retailer-Demanded Price Cuts Killing Your Bottom Line?

Here are some cost reduction tips to help offset the financial impact of lowered retailer purchase pricing Organizations today are spending as much…

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CFOs: Taking Charge with Analytics

So much has been written about the promise of business analytics to analyze data for competitive advantage. But, who should own analytics?…

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Are Customers Getting Ready to Stray From the Fold?

6 Ways That Manufacturers Can Exploit Business Metrics To Maintain Customer Satisfaction What a sinking feeling when you find out that your…

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Dashboard Design: 5 Pitfalls to Avoid

As the benefits of performance measurement become more broadly known, analysts are seeing a tremendous uptick in the number of organizations that…

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5 Steps To a Successful Business Intelligence & Reporting Implementation

Implementing a business intelligence (BI) solution can be a game changer for your organization by providing integrated insight into data from all…

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5 Steps To Bringing Operational Analytics Online

There is an increasing emphasis on leveraging operational analytics throughout the enterprise, but some businesses can end up less than happy with…

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Using Analytics to “Trade Up” on Promotional Programs

Marketing professionals are finding more and more creative ways to use trade funds and promotions to increase product turnover and overall sales….

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