Pat Passett
Using BI to Up Sell & Cross Sell
Cross-sell / up-sell programs are a key tactic for growing revenue from existing customers. But companies first need to determine the fastest…
Business Intelligence Software BuyerView 2014 Highlights
As a business intelligence software provider, Silvon is always looking for research that helps us better understand the BI market (where it’s…
An Evolutionary Approach to BI
Phased deployment is a strategy that favors an incremental approach to rolling out Business Intelligence (BI) solutions, typically starting with a single…
Assessing the Lifetime Value of Your Customers
Customer Lifetime Value (CLV) is a critical concept for virtually every organization that’s customer-centric. At a granular level, it helps companies decide…
Business Intelligence: The “Build vs. Buy” Debate
The debate between building a business intelligence system from the ground up or buying a pre-packaged solution has been going on for…
Using Business Intelligence to Determine Customer Profitability
Can you answer these three questions about your customer base right now? How many of your customers are unprofitable? Why are those…
Why Retailers Should Care About Data Mining
In an increasingly competitive market space, retailers need to know everything they can about their customers: who they are, what they buy,…
Improving Demand Forecasting
Every major company decision, from financial planning to project execution, starts with a prediction of future sales—so demand forecast accuracy matters. Under-estimating…
What Business Intelligence Software Can Do For Manufacturing Companies
Manufacturing businesses are constantly driving for better performance in multiple arenas: higher returns on invested capital, lower product and overhead costs, better…
Is That Dashboard Really a Dashboard?
If your dashboard tells you that sales are down, but not why they’re down, do you really have a dashboard? Simply stated,…